Today’s businesses are more aggressive than ever and are always searching for new ideas to keep them forward of their rivals. BCUIC is part of the global Navitas Group, an internationally recognised education supplier, and the partnership allows students to access the University’s amenities and providers and move seamlessly by to attaining a Bachelor’s degree from Birmingham City University. This course will present you with the theories, rules and follow of digital marketing and social media. Key parts are discussed with up-to-date and worldwide examples and a case examine is used to tie these components together and for application of the ideas mentioned.
By the tip of the module you may understand the worth of a advertising and marketing focus to both customer and provider, and analyse what advertising can contribute to each individual and organisational customers. There is also the City Trading Room, which features cutting-edge stock market tracking tools, preserving you updated with all of the monetary comings and goings of the London Stock Exchange and Wall Street. In the second half of the module, you may be launched to foundational matters in advertising and marketing management.
Customers are on the coronary heart of each enterprise, and advertising and marketing places you at the centre of corporate technique and its software. You might be challenged to use different social media and digital marketing instruments throughout the course, in order to mix concept with observe. The Business Management, Marketing and Sales AAS curriculum contains instruction in the areas of sales, advertising, analysis, communication, problem-solving and expertise. You’ll achieve an understanding of strategic management and admire the interrelated dynamics of each strategic and organisational research and follow.
All of our Management pathways have professional accreditation from CMI, in addition to ensuring the programs are related and cutting edge, it means additionally means you will obtain a CMI QCF Level 7 Certificate along with the Masters degree upon graduating. You will likely be introduced to brand management, the strategic role of name within the firm, the position of name inside organisational technique, advertising strategy and communication technique.
The Marketing Link Agency is designed to replicate a contemporary advertising and marketing agency, permitting students to get real-life experience of working within the marketing sector. The second part will then explore the different components of the advertising communications mix. In this primary section, the scholars will also examine the connection that exist between advertising communications and branding. In this module you will learn the fundamentals of accounting and monetary terminology and techniques. The module will explore intimately the built-in nature of business capabilities focusing particularly on advertising and marketing and operations.