We work carefully with the Chartered Institute of Marketing (CIM) and the Institute of Directors for networking, accessing events and exploring future career choices. You’ll then analyse the advertising process by a overview of the advertising mix principles i.e. the 4Ps (Product, Place, Promotion, Price). In this primary section, the students can even investigate the connection that exist between advertising communications and branding. You will discover ways to use money and working capital administration models and methods and the best way to assemble monetary statements. This course will provide you with the theories, rules and observe of digital advertising and marketing and social media.
You may also be launched to advertising technique by way of an brief overview of the 4Ps of selling – Product, Place, Promotion and Price. This module will investigate product management and product innovation methods within the advertising process. Previous projects have concerned style branding, buyer relationship management in the finance sector and customer loyalty within sports activities advertising. The exploration of the key strategy ideas in this module displays the important thing parts in strategic management and it follows the strategic analysis course of.
The first section will explore the marketing communication process and all of the completely different channels and practices utilized by companies in order to attain the client. On completion of this course, you will have the chance to attend a four-day block module course which will prepare you to sit the 2 further exams required to realize the Diploma in addition to your Masters diploma. In the last part of this section, you’ll look into digital advertising and marketing and social media advertising. In addition you’ll learn how to handle others and promote services and products.
The module offers three venture options – a piece-primarily based research route enabling you to relate the undertaking to a current employer, or a ‘consultancy undertaking’ possibility the place you discover a consumer who has a advertising downside that you simply really feel you possibly can resolve; or a traditional dissertation involving both the theory and practice of marketing. Other areas covered in this huge-ranging module include financial appraisal of long term capital funding proposals and valuation of firm shares.
This module examines the management ideas and practices associated to product and repair branding, specifically the detailed underpinning obligatory to grasp the constructing blocks of brand administration and constructing model equity whilst instructing the talents wanted to critically analyse, evaluate and create an integrated advertising and marketing communications plan.