Liverpool Hope Business School has an enviable fame for growing students with sound theoretical ideas, thorough understanding of latest business practices and knowledgeable by the latest research. This module aims to develop your understanding of the principle monetary objective of the agency i.e. wealth maximisation and the way it’s achieved through alignment of financial decisions underneath constraints from within and outdoors the organisation. Customers are at the heart of each enterprise, and marketing locations you at the centre of company technique and its software.
The module covers topics resembling financial statements analysis, budgeting, cost-profit evaluation, time worth money, funding appraisal, working capital administration, sources of capital and selection of capital structure. In the second half of the module, you may be launched to foundational matters in advertising administration. Year 2: Students choose one space of specialization for the second 12 months from the following options: Accounting, General, Human Resource Management, and Marketing. The third part will look into advertising and marketing communications planning and evaluation.
You will develop elementary expertise in business administration, whereas having the chance to realize enhanced and specialist expertise that can assist you enter the exciting and dynamic advertising and marketing occupation. You will then discover the integrated advertising and marketing communication strategies and the advertising and marketing communication mix as a way to perceive how the communication process happens as in integration of strategies, content material and channel. Key components are mentioned with up-to-date and worldwide examples and a case study is used to tie these components collectively and for software of the concepts mentioned.
It explores a diverse vary of activities inside digital advertising technique to equip you with the talents to develop and apply digital advertising techniques, develop appropriate metrics for digital marketing actions and assess threat related to the execution of digital advertising methods. The module gives the opportunity to recognise the importance of communications planning in delivering advertising options.
Students who’re more involved in math and finance might think about a serious in Accounting , whereas those that love interacting with individuals should think about a serious in General Sales & Marketing or Hospitality Management There are many extra choices to these involved in the Business area. Critically analyze and provide enterprise solutions to advertising product, worth, promotion, and distribution choices.