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06Sep/17

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The Royal Holloway International Management (Marketing) MSc is a rigorous – and rewarding programme aimed toward ambitious and self-motivated people on the outset of their professional working life who’ve studied management previously. Throughout the yr, you can be asked to consider how idea works in apply, by inspecting your individual experience of promoting in addition to contexts obtained from the press and broadcast media. By the end of the module you may perceive the worth of a advertising focus to both buyer and provider, and analyse what advertising can contribute to both individual and organisational users.

Firstly, to construct your agency foundations in some primary skills (i.e. important thinking and argumentation, numerical expertise, basic management accounting and managerial expertise) that can underpin your performance in the advertising workplace and in your advertising degree. The module begins by figuring out advertising improvements, followed by exploring the problems of why companies are …