The Royal Holloway International Management (Marketing) MSc is a rigorous – and rewarding programme geared toward bold and self-motivated individuals at the outset of their professional working life who’ve studied administration beforehand. On completion of this course, you’ll have the chance to attend a 4-day block module course which can prepare you to take a seat the 2 additional exams required to realize the Diploma in addition to your Masters diploma. This main is designed to offer students with the skills obligatory for achievement in a variety of careers in the sales, advertising and marketing and management fields. This module provides you with a superb understanding of core advertising administration principles and the way these are applied to customers, industrial providers and organisations, each from a theoretical and a practical standpoint.
The module covers matters corresponding to monetary statements analysis, budgeting, price-benefit evaluation, time worth money, investment appraisal, working capital management, sources of capital and selection of capital structure. The exploration of the key strategy concepts in this module displays the key components in strategic management and it follows the strategic evaluation course of. This main includes courses in laptop expertise, promoting methods, customer service, telemarketing, and retailing and marketing ideas.
Having worked at Land Rover and then the merged Jaguar Land Rover (JLR) in numerous roles, Rob Cooney is currently Jaguar Marketing Manager for JLR’s Engineered to Order Division – liable for extending the brand with a series of particular editions and personalisation choices. You may take optional modules to the worth of 30 credit from an accredited listing from different departments and the Institute of Management Studies, which can embrace Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling.
Project management combines a series of abilities, tools and disciplines that help information folks and organisations to efficient outcomes. Our degree programmes concentrate on training you the best way to lead folks, create business alternatives, and perceive and influence consumers. This course will cover all of the topics needed for advertising and marketing administration and planning. It explores a various range of activities within digital advertising strategy to equip you with the abilities to develop and apply digital marketing techniques, develop acceptable metrics for digital advertising and marketing activities and assess threat associated with the execution of digital advertising methods.
Emphasis is on developing abilities in management resolution making, communication, problem fixing and expertise. Brands are strategic belongings, and as such a advertising manager ought to acquire the implicit and specific abilities that can assist him/her to maximise the profitability of a model. The third section will look into advertising communications planning and evaluation.